Albertsons relaunches Open Nature model

BOISE, IDAHO. — Albertsons Cos. formally has launched its redesigned Open Nature model, refreshing the corporate’s Personal Manufacturers personal label portfolio that features Signature Choose, Lucerne Dairy Farms and extra.

Open Nature’s relaunch provides 12 new choices to its assortment of plant-based merchandise, together with a number of flavors of dairy-free yogurt alternate options, non-dairy frozen desserts and non-dairy cream and shredded cheeses. The personal label additionally has added a brand new line of 100% grass-fed Angus beef free from antibiotics and added hormones.

“As we proceed to innovate and develop our portfolio, we wish to be certain that our prospects have various choices, high-quality merchandise and thoughtfully chosen substances at accessible costs,” mentioned Brandon Brown, senior vp of Personal Manufacturers at Albertsons Cos. “The enlargement of our Open Nature choices demonstrates an ongoing dedication to help the well being and well-being of our neighbors and communities.”

The model initially started in 2011 as a pure meat supplier, but it surely has since grown to incorporate greater than 500 merchandise starting from recent beef, pork and hen to upcycled paper towels and compostable cutlery. In its reimagined state, Open Nature is now geared toward health-conscious shoppers looking for inexpensive meals, with Mr. Brown pointing particularly to the rise in shoppers utilizing well being and wellness targeted diets as a way of long-term and preventative well being care.

Shoppers can discover Open Nature’s latest merchandise in Albertsons, Safeway, Vons and different Albertsons Cos. banner shops.