Tips on how to Create a Lead Magnet for Passive Leads

Right here’s a foolproof strategy to get your first (or fiftieth) lead magnet in your web site.

Step 1: Select the Proper Kind of Lead Magnet

Step one in making a lead magnet is to decide on the precise kind.

The kind must be one thing that your audience will discover invaluable and helpful.

Right here’s a fast graphic for reference.

We are going to choose a lead magnet from the higher left quadrant for this instance.

Step 2: Use Canva

When you’ve selected the kind of lead magnet, it’s time to create it.

Canva is a unbelievable instrument that will help you create visually interesting and professional-looking lead magnets.

Whether or not you’re creating an infographic, eBook, or a guidelines, Canva’s easy-to-use interface and huge library of templates make it straightforward to create one thing that can attract leads.


Plus! You don’t need to be a designer to make use of it.

Step 3: Create a Touchdown Web page

After your lead magnet is created, you’ll want a spot to deal with it – that is the place your touchdown web page is available in.

Your touchdown web page must be designed to advertise your lead magnet, encourage guests to obtain it and acquire their e-mail addresses.

Make sure that your touchdown web page is obvious, concise, and simple to navigate.

Plus, you already know you’re going to get some website positioning recommendation right here.

Guarantee you could have sufficient content material, an optimized title, H1, and URL.

See this instance for our E-E-A-T guidelines.



Step 4: Write Content material

The following step is to jot down complimentary weblog content material round your newly created lead magnet.

E.G., in the event you’re lead magnet is a step-by-step information for private branding, you must create weblog posts for: – What’s private branding? – Private branding advantages – Private branding examples – and many others.

From there, you’ll hyperlink to your lead magnet!

You could possibly put a small banner in the course of the submit.

It will accomplish two issues.

  1. You’ll construct up relevance on your lead magnet (serving to it rank)
  2. You’ll get extra leads out of your weblog posts as they rank.

Step 1: Go to Ahrefs (or your website positioning instrument of alternative.

Step 2: Kind in your key phrase

Step 3: Begin writing subjects.



Don’t have an website positioning instrument? Use Google! Simply kind in your key phrase and see what your competitors is doing.

Step 5: Share Your Lead Magnet

When you’ve accomplished the above appropriately, it’s time to share it with the world!

This may be accomplished via numerous channels, together with your web site, social media platforms, e-mail advertising and marketing campaigns, and extra.

Bear in mind, the extra publicity your lead magnet will get, the extra leads you’ll generate.

However don’t cease there.

Use platforms like Linkedin to casually share your lead magnets in feedback, conversations, and many others.

Share it wherever it is smart!